“Dead” Email Subscribers And 11 Things You Can Do About Them

Leah Mustoe List Building

They’re not actually “dead”…”Dead” email subscribers is the term we use for email subscribers who do “nothing” with your email when they receive it.They’re email subscribers who haven’t opened your emails, clicked on anything or taken any action at all.​Having these “dead” subscribers hanging around your email list is not good.In fact, it’s really, really bad because it affects your email deliverability …